Logos play an important part in branding. Millions of dollars are spent to make a perfect logo. A good logo can communicate with masses, it tells about the brand. People can easily identify the brand of a product just to see the logo. But a logo is not only about design, rather it means a lot. A letter, curve, colour in a simple logo may have some hidden message behind it.
Every day we notice many logos but often ignore the hidden meaning. Let’s find out the hidden meanings of these 20 famous logos.
The founder of the company is Adolf Dassler so, the name Adidas is originated as a combination of the first and last name of the company’s founder. Throughout the time the logo has changed but it always has the three stripes. The current logo features three slanted stripes at an angle which together form a triangle. This symbolises a mountain that represents the challenges which all the athletes must overcome.
The logo of Sony’s brand line Vaio is very stylised but it means a lot. The first two letters of the logo “V” and “A” make up a wave which represents the analogue symbol and the last two letters “I” and “O” refer to the binary numbers 1 and 0 – symbols of a digital signal.
The brand spent hundreds of millions on their current logo. The logo is very simple, the colours intentionally represent the American flag. But the simple round logo is not only about colours. One cannot imagine how many meanings are hidden behind the logo. The new logo signifies the Earth’s magnetic field, feng shui, Pythagoras, geodynamics, the theory of relativity and the golden ratio.
The designer of the world famous brand Rob Yanov explained the real meaning of the logo. He said, “I bought a whole bag of apples, placed them in a bowl, and spent time drawing them for a week, trying to break the image down into something simple. Taking a bite out of an apple was part of the experiment, and completely by coincidence I realised that ‘bite’ sounded exactly the same as the computer term ‘byte’”.
Earlier, NBC was known as the Peacock Network when the company first used the bird as its logo in 1956. Now the peacock has evolved to this with its 6 coloured tail which represents News, Sports, Entertainment, Networks, Stations and Productions.
The peacock is depicted facing right; it means the television network is looking towards the future.
When you look at the logo of this giant online store you find nothing special but the orange arrow says something special. It looks like a smile, the company wants its customers to be pleased with its products. The arrow is also stretched between “A” and “Z” which means the company sells every product from “A” to “Z”.
The logo of this online encyclopedia is comprised of puzzle pieces which make up a globe. If you notice carefully you can see every piece features letters from different languages. It represents that Wikipedia encapsulates knowledge from all corners of the world. Wikipedia itself says, “each piece bears a glyph (a letter or other character), or glyphs, symbolizing the multilingualism of Wikipedia.” The incomplete globe of the logo signifies “the incomplete nature of the project, the articles and languages yet to be added.”
Unilever manufactures thousands of different products. So, the logo “U” is made up of symbols which representing all these products and what they mean to their consumers.
The previous logo of the channel featured an elephant reaching out to a small Earth. But in 2008 it has changed its logo. The new logo signifies instinct with the shades of green that shows the images of a jungle and feelings of animalistic boldness. The team at Dunning Eley Jones, the agency who designed the logo said the sideways “M” represents the “animal heart of the logo. It is instinctive, gut-driven; it ‘feels before it thinks’. Like any other wild animal or pet, it lies where it pleases – on its side.”
Baskin Robins has 31 flavours of ice cream which it used to famously sell. The pink parts of the “BR” section of the logo create the number 31.
The logo of the shipping company is very simple. It only represents the company’s name “Fed” in bold purple colour and “Ex” in bold orange colour. Then where is the hidden message? If you look at the empty space between “E” and “X” then you would notice an arrow. The arrow represents the speed and precision.
The simple and colourful Google logo has a deeper meaning. The logo features a pattern of primary colours that being broken with a single letter shown in the secondary colour of green. The graphic designer Ruth Kedar who developed the current logo said, “There were a lot of different colour iterations. We ended up with the primary colours, but instead of having the pattern go in order, we put a secondary colour on the L, which brought back the idea that Google doesn’t follow the rules.”
The broken pattern represents that the company doesn’t play by the rules.
This Google’s photo editing and sharing site do not only show the colourful camera shutter. The name Picasa tells that the site is the home for your photos. In Spanish, Casa means house. Look at the shutter, you can see a house in the middle of the colourful shutter.
People collect images they like from across net from this popular site and ‘pin’ them to their online notice board. In the logo, there has a hidden pin in the letter “P”.
In the logo, there has an image of a person’s face. According to the company, it represents the company’s aspiration to maintain ordinary, human relations with its customers.
Many think that the logo signifies the first letter of the South Korean conglomerate Hyundai but the “H” actually represents two people, a client and a representative of the company shaking hands.
The three ovals in the stylised Toyota logo have different meanings. The inner ovals symbolise the heart of the customer and the heart of the company. These two ovals overlapping each other to represent a mutually beneficial relationship and trust between the two; it also creates a “T” shape for Toyota. The outer oval symbolises the world embracing Toyota. The background space represents its technological advancement and the boundless opportunities ahead.
The BMW logo is often believed that the central part of the logo signifies the rotating blades of an airplane which is a tribute to the company’s history in aviation. But it is simply represent the Bavarian flag where the company originated. The logo consists of 4 blue and white quadrants which are enclosed within a circle. The two colours used for every quadrant symbolise Bavarian Free State.
The Formula 1 logo has a hidden 1 in between the letter “F” and the red stripes. The red stripes stand for the graphical representation of the speed achieved by the Formula 1 cars. The red and black colours in the logo also have meanings. The red colour represents passion and energy. The black colour signifies the power and determination.
Le Tour de France
Le Tour de France is an annual bicycle race. Take a look at the letter “O” and “R”. The “O” is supposed to be the rear tire of a bicycle and the letter “R” looks like a bicycle rider in a racing position. The yellow circle in front of the “R” not only represents the front tire but also the sun which signifies the race takes place during day time.